Call it the Snakes on a Plane effect. Something gains immense popularity based solely on hype. Everyone thinks it’s going to be amazing, but none of those people have any actual evidence of that something’s awesomeness. Good examples are the movie Snakes on a Plane (much ballyhooed by teh Interweb but sucked massively), politician Ron Paul (acts like a libertarian, but is just as anti-everything as the next Republican), and the recently released iPhone.
Surprisingly, the iPhone didn’t (completely) succumb to the SoaP effect. Yes, it was being hyped way before it was even officially announced in 2004, but the hype appears to have been justified. I mean, this is Apple we’re talking about. Look at how successful the iPod is and you’ll see what I’m talking about.
Continue reading ‘The hype is right’
Sphere: Related Content