Tag Archive for 'advertising'

Tiddy?

I’ve seen some crazy commercials, but this one takes the cake.

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First off, the name. Tiddy Bear? Seriously. And then there’s the placement of the bear in the first part of the commercial: face down in womens’ cleavage. That’s either bad design or the women are doing it wrong. Alternately, it could explain the name Tiddy…

The idea, of course, is a good one. I’ve seen soft pads for seatbelts, but they tend to be beige rectangles, not a fuzzy bear that looks more at home on the backpack of an 8 year old. ‘Nuff said.

Knee jerking at its worst

Imagine you’re watching TV and a commercial advertising donuts is one. A famous scarf-wearing woman is talking about the donuts. The commercial ends and life goes on. Most people would think “Mmm, donuts” in a very Homer Simpson kind of way. Not Michelle Malkin. Oh no. She sees a terrorism apologist in that commercial. Why? Because the scarf kind of looks like a Muslim headscarf. If you squint.

Believe it or not, I’m not making this up. The Boston Globe reported on a Dunkin’ Donuts ad featuring Rachael Ray wearing a scarf that bears passing resemblance to a keffiyeh, a traditional male headscarf in Islam. I don’t see the resemblance, but that could be because 1) Rachael Ray isn’t a Muslim guy, and 2) it’s not on her head. But that’s just me.

Michelle Malkin (and others) looked a little too far into the ad and immediately thought “terrorist!” Apparently, the keffiyeh has come to symbolize “murderous Palestinian jihad”, mostly due to Yasser Arafat. The mindless mouth-foaming of Malkin and her fellow conservative bloggers resulted in Dunkin’ Donuts pulling the ad.

Alas, I can’t find the video anywhere online. But the Globe article has a good picture of the scarf in question. To be fair, keffiyeh’s have indeed become a symbol of Palestinian solidarity, but I honestly don’t think this scarf looks anything like one. Similar pattern, perhaps, but that doesn’t mean anything. Two objects can look similar without actually being the same. It’s pretty simple, but I guess you can’t be an ultra-conservative blogger (or a Fox News commentator) without drawing false conclusions.

Taco Bell and Daniella

So I walked into a Taco Bell the other day and noticed that some of the sauce packets were colored purple. I picked one up and saw that it had a link on it: DirectDaniella.com

I visited the site today and…um, wow. Taco Bell apparently decided to hook up with Sports Illustrated to create a website where you are the photographer for a swimsuit model in the Grand Cayman Islands. Why? I can’t even imagine. It’s certainly an odd promotion, especially since I can’t see anyone but single guys taking the time to check this site out to its fullest extent.

At least it’s better than what I originally thought it was: a contest where the prize was the chance to be the photographer at a photo shoot for Sports Illustrated. That would certainly be a prize targeted at a limited demographic.

How low can you go

You know PETA’s reaching when it starts enlisting models to pose mostly-nude for their “Become a mindless vegetable, er, vegetarian!” ads.

PETA Nude Ad

RAWR

Ignore the freakin’ AdSense ads. I don’t support PETA. Nor do I wish you to click on links that will lead you to PETA sites. I don’t want to make money off of stupidity.

 

May 2012
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